Logo of the Comparative Ecology Group showing a tree with the trunk splitting into the face of a bird and the face of a human

Why you should write a press release

My experience of interacting with the press

Here are some examples of the reactions to our paper on male infanticide in mammals. They illustrate the range of what can be reported on the same set of results.

The good reports: They got quotes from us and others and added value to our findings.
The bad reports: They never contacted us and just wrote something that is incorrect/strange.
The ugly: Not the actual news reports, but some of the comments that appear around them.