Dieter Lukas

     Causes and consequences of sociality
DieterLukas_small



My main site
Blog: press interactions
Blog: how to find data
Blog: resources




1) How did our findings make it into the press?


The topic probably helped:

Infanticide in mammals

Huchard_Baboonfight

SEX + VIOLENCE!



However:
I had another paper earlier this year with the following topic:

Allonursing in mammals
Thornton_Meerkats
HELPING + CUTE BABIES!


Both papers have a topic that most people have strong opinions about


What happened?



Infanticide in mammals

Huchard_Baboonfight
Sex + Violence

PRESS? YES!
Allonursing in mammals
Thornton_Meerkats
Helping + Cute babies

PRESS? ZERO!


Difference? ME! (and luck)

Publish + Explain
after paper was accepted, we wrote and released a general statement
Publish + Forget
after paper was accepted, we did not do anything else about this paper




Our statement received the attention of lots of reporters. It is a bit unpredictable which stories will be picked up (for example, might depend on what other stories are breaking at the same time). Nevertheless, following through with the statement and other outreach will still provide benefits even if there is no direct response to it from the press: it gives you a great summary that you can share through various channels to tell people about your findings.



Consequence?


My friends/collaborators contacted me
Colleagues commented
My parents knew about it
Officemate said congrats on acceptance
No idea which colleagues read it
My family had no idea




Main message
Writing the paper is not the last task! If I want to share it with an audience, there's more to do.




Continue to part 2 to find out what I did to explain the infanticide paper.







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