Dieter Lukas

     Causes and consequences of sociality

My main site Blog: press interactions
Blog: how to find data
Blog: job resources

4) What made it into the news and how can I influence that?

Going through all the news articles, reports, and comments across the web made me think of that Western movie The Good, The Bad, and The Ugly.

The Good

They got quotes from us and others and added value to our findings:

TheScientist     NYTimes       New Scientist

The Bad

They never contacted us and just wrote something that is incorrect/strange:

CambridgeNews       ValueWalk

The Ugly

Not the actual news reports, but some of the comments that appear around them:

DM          IFLS

What to do about the different reports?

Most reports were good. I think the mostly widely read stories are those by journalists that make an effort to ensure that their story is correct. Many other outlets publish the press release in full or quote from the release (or, in a form of reporting I had not encountered before, build a story by copying paragraphs from other news outlets).

I will only know about the bad reports after they have been published so there is not much I can do about them.

Though, all of these reports rely on information I originally release - the paper, the press release, email replies, or phone interviews.

So I should start early to prepare all of the material that I can control.

Main message
Focus most my time and effort before the outreach, not during or after.

Continue to part 5 to find out how I will adjust my preparation for future publications.

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